KUALA LUMPUR, Nov 10 – Global livestreaming platform Bigo Live says it is committed to ensuring content safety while improving content moderation for its users on the platform.
Bigo Live’s latest commitment comes off the back of a successful series of campaigns organised in Malaysia as part of its efforts to bring local communities closer together amid the Covid-19 pandemic that saw several lockdowns in the past 20 months.
In a press statement issued Tuesday, Bigo Live said it uses Artificial Intelligence (AI) as a foundation to create a more engaging, worldclass immersive interactive experience for its users.
The platform uses a proprietary AI online content management system (CMS) that enables automatic review and management of usergenerated content. This technology allows Bigo Live to filter inappropriate and illegal content
based on localised sensitivities within 60 seconds.
“We are proud to be one of the pioneers shaping the future of livestreaming, and our number one priority is our community’s safety. As we enter our next stage of growth in Malaysia, we remain committed to ensure that our platform continues to be safe for our users and provide them with a platform to engage and enjoy entertaining and interactive content,” said a company spokesperson.
The company recently entered a partnership with Bark Technologies, the award-winning content monitoring and screen time management service, which will focus on digital safety for youth and broadcasters on the Bigo
Live platform.
“We have a zero-tolerance policy against any criminal or illegal activity and have developed rigorous policies and processes to combat such activities. Together with our industry-leading technology, we are committed to providing an inclusive platform for all our users and empowering them to showcase their talents and exercise freedom of expression in a safe and responsible manner,” the spokesperson said.
Established in 2016, Bigo Live now has more than 400 million users across 150 countries and remains among the top 10 social apps measured by downloads across 119 countries.
Over the past year, Bigo Live has launched a series of initiatives to help spread positivity, joy,
and hope to the local Malaysian communities as the country underwent the Movement Control Order (MCO) period.
Among the many initiatives was the launch of Bigo Marketplace, an e-commerce initiative aimed at helping local
Malaysian micro-enterprises and small and midsize businesses (SMBs) leverage Bigo Live’s
growing user base to increase brand exposure and facilitate sales conversions.
“As we continue to contribute to the fight against the Covid-19 pandemic, we look forward to
bringing the best of Malaysia’s talents and content creators to our users. Following the success
of past events, we hope to build on this momentum to bring local Malaysian communities
together,” the spokesperson added.
–WE