Representatives from Tealive, Dutch Lady and partners join Bryan Loo
(6th from left), Founder and CEO of Loob Holding Sdn Bhd; Steven Sim Chee
Keong Minister of Entrepreneur and Cooperatives
Development (centre in batik);and Veronika Utami (5th from right), Managing Director of Dutch
Lady Milk Industries Berhad, at the official launch of the Tealive and
Dutch Lady’s ready-to-drink range
PETALING JAYA, June 25: Tealive and Dutch Lady today launched their ready-to-drink dairy milk tea range, bringing together two trusted brands to meet growing demand for convenient, café-inspired beverages that fit modern lifestyles.
The partnership combines Tealive’s beverage innovation with Dutch Lady’s dairy expertise to create new ways for Malaysians to enjoy high-quality beverages anytime, anywhere. The collaboration also brings together Tealive, Southeast Asia’s leading lifestyle tea brand, and Dutch Lady, Malaysia’s leading dairy company, through two ready-to-drink variants – MooTea (Signature Milk Tea) and MeowCha (Signature Matcha).
The launch was attended by Entrepreneur and Cooperatives Development Minister Steven Sim Chee Keong, who described the collaboration as an example of how leading Malaysian consumer brands can work together to innovate, create value locally and unlock new opportunities for growth through strategic partnerships.
Loob Holding Sdn Bhd, the company that owns the Tealive brand, has been actively exploring ways to make its most popular beverages accessible beyond the café environment as consumer habits continue to evolve, said Bryan Loo, its Founder and Chief Executive Officer.
The company’s first year in Fast‑Moving Consumer Goods (FMCG) has also provided insights into how consumers engage with different products across multiple retail channels and consumption occasions, reinforcing its confidence to expand beyond its store network, he said.
“Unlike opening additional outlets, FMCG and ready-to-drink enable Tealive to scale nationally through existing retail infrastructure, allowing the brand to reach consumers in locations where standalone stores may not be commercially viable,” Loo said.
Established in 2017, Tealive has grown into one of Southeast Asia’s largest lifestyle tea brands with more than 1,000 outlets across 12 countries.
Dutch Lady Malaysia’s Managing Director, Veronika Utami, said the partnership reflects the company’s innovation and ambition to make dairy relevant across more consumption occasions by combining trusted dairy nutrition with flavours Malaysians already enjoy.
The partnership also supports Dutch Lady’s efforts to strengthen its presence in the growing Out-of-Home segment while creating new opportunities for dairy beyond traditional consumption occasions. The products are manufactured at Dutch Lady’s Bandar Enstek facility, leveraging local manufacturing capabilities and supporting the continued growth of Malaysia’s RTD dairy segment.
MooTea and MeowCha have enjoyed a strong start in the market, with launch stocks being almost sold out earlier this month.
WE