KUALA LUMPUR, Oct 30: In the dynamic world of South Korean entertainment, where the global phenomenon of Hallyu, driven by the infectious rhythms of K-Pop, often takes centrr stage, there exists a discerning community made up of global fans.
This community finds its true passion in the nuanced storytelling of homegrown television dramas, famously known as K-Dramas.
This community not only appreciates the magnetic allure of K-Pop but also cherishes the depth, emotion, and cultural resonance woven into the intricate plots and character development that define South Korea’s dramas.
In a spectacular fusion of cultures, the Korea Tourism Organization (KTO) Malaysia hosted a two-night K-Cultural Concert during the Korea Travel Fest 2023 over the weekend. The event featured an enchanting lineup of iconic Korean drama OSTs (Original Soundtracks) that have taken Malaysia by storm, capturing the hearts of music enthusiasts and K-Drama fans alike.
Many, if not most, were swept away by the rhythm of familiar tunes and found themselves singing along to the soul-stirring lyrics. This experience celebrated not only the universal language of music but also highlighted the profound cultural impact that K-Dramas continue to have on audiences worldwide.
Executive Vice President of KTO’s International Tourism Division, Seo Yong Choong, noted that the concert served not only as a musical extravaganza but also as a nostalgic journey for fans, transporting them back to the memorable scenes and poignant moments from their favorite series.
Seo added, “The allure of the K-Cultural concert was further heightened by the inclusion of renowned K-pop artists who lent their voices to these OSTs, creating an immersive experience for the audience. The seamless blend of live performances, state-of-the-art visuals, and a shared passion for Korean entertainment forged an indelible connection between the performers and the diverse Malaysian crowd.”
This sentiment was expressed during a press conference held before the concert, which featured artists such as Soyou (former member of K-pop girl group SISTAR), Vincent Blue, Kassy and Car, The Garden, as well as popular singer-actor Kim Jae Joong. The event was hosted by the Korean Ministry of Culture, Sports, and Tourism, in collaboration with KTO, and was supported by the South Korean embassy in Malaysia.
Malaysian K-community influencer, Nura Ezzatie, shared her thoughts on K-Drama OSTs, emphasizing their special ability to make fans feel the emotions portrayed in the storyline and leave a lasting impression.
She explained, “Every time I listen to the OSTs, I can feel and remember the particular scene in the drama. It certainly helps in promoting South Korean cultural and tourist spots, as the drama scenes showcase the beauty of the country. OSTs add a unique vibe, making us feel like we are part of the drama’s main characters.”
Meanwhile, Zulhimi Asyraf Zamri, a Digital Creator actively involved with the embassy and the Seoul Tourism Association in South Korea, highlighted the undeniable power of K-Drama OSTs in promoting South Korea’s culture and country.
He noted, “The K-Cultural Concert tonight, filled with OSTs from famous K-Dramas, brought back memories of the dramas I have watched and the beautiful shooting locations. Even those who do not watch the drama will be drawn to it after listening to the OSTs, ultimately helping South Korea promote its country and culture.
“I am someone who loves both OSTs and the dramas, as the OSTs are released in line with the storyline, creating a strong impact that matches the episodes’ emotional intensity.”
The travel festival was part of the Visit Korea Year 2023-2024 campaign, aiming to immerse Malaysians in South Korean K-Culture while fostering their interest in visiting the country.