Coway and MERCY Malaysia join forces to help the underprivileged

Kyle Choi Ki Ryong, Managing Director of Coway Malaysia (second from right) and Chris Noh, Head of Marketing Division of Coway Malaysia (right) handing the RM400,000 contribution to MERCY Malaysia’s representative (second from left)

KUALA LUMPUR, Sept 14 – The COVID-19 pandemic has impacted the lives of millions of people worldwide in ways that we cannot imagine. With no end in sight, at least for now, the pandemic, which began in late 2019, has evolved into an unprecedented and multi-faceted crisis affecting not only public health, but also socio-economic well-being.

In Malaysia, the continuous lockdowns have severely impacted Malaysia’s key markets and the overall economy, causing many to lose their jobs and livelihoods.

Keeping in mind the hardship and poverty many vulnerable groups in the country are facing right now, Coway Malaysia has come forward and donated a total of RM400,000 to MERCY Malaysia’s Food Aid Programme, which seeks to deliver basic food supplies to underprivileged  communities who have been harshly affected by the COVID-19 pandemic.

The contribution is expected to fund 3,600 food packs, benefiting vulnerable groups across the country, including urban and rural B40 families; families of B40 front liners; the disabled; refugee populations; as well as shelter homes. Each food pack comprises essential food items including rice, cooking oil, sardines, malt drinks and flour.

In line with its Corporate Social Responsibility (CSR) initiative, the company has pledged its commitment to assist any vulnerable person regardless of one’s ethnic or religious background and social status by collaborating with trusted organisations such as MERCY Malaysia.

Managing Director of Coway Malaysia, Kyle Choi Ki Ryong, said, “We have a duty to help those in need as we believe any action, no matter how small, can start the ripple effect towards creating a better world. On this note, we are grateful to partner with MERCY Malaysia to help provide basic food supplies to those in need.”

This collaboration is also in line with Coway’s current ‘We Stand As One’ campaign, which solidifies its support for the public as they fight through this challenge together.

“We will continue to help communities in need, connect the disconnected, and stand alongside all people in Malaysia – we will not stop until we overcome this challenge together,” Kyle added.

Since August, Coway Malaysia has worked hand-in-hand with MERCY Malaysia to deliver some 3,113 food packs to individuals and families in Kuala Lumpur, Selangor, Pahang, Johor, Malacca, Sabah, Perak, and Penang. The remaining food packs will be distributed over the month of September, and will include those in other states like Terengganu and Sarawak.

Food is a basic necessity of every human being and it is devastating to see how the pandemic has adversely affected the vulnerable groups of people living in extreme poverty. In responding to the COVID-19 situation in Malaysia, MERCY Malaysia has been lending its support to various sections of the society since the advent of the pandemic in March 2020.

“One of our plan’s components is on delivery of food aid. We truly appreciate the support by Coway Malaysia through this initiative and we do believe that we need to join hands and support each other to weather this challenge together,” said Mohammad Said Alhudzari Ibrahim, General Manager, Programme Operations Division, MERCY Malaysia.

Established in South Korea in 1989, Coway found its way into the Malaysian market in 2006 and has over 8 million customers globally.

Edited by Suraya Abdullah