KUALA LUMPUR, April 18 – There has been a 38 per cent increase in hotel and flight bookings by international travellers into Malaysia, since the reopening of Malaysian borders as announced on 22 March 2022, says travel and lifestyle supperapp Traveloka Malaysia.
In a recent statement, Traveloka, which has over 40 million monthly active users, said Malaysia was the most popular country among users from Indonesia, at 79 per cent.
“The popularity of Malaysia among regional travellers could be attributed to our eclectic blend of modernity and culture, traditions and nature,” said Angelica Chan, Country Manager, Traveloka Malaysia.
Noting the spike in international bookings, Chan said that Traveloka saw travellers booked hotels in Kuala Lumpur, Johor, Penang, followed by Sarawak.
On the subject of tourist receipts, Chan said that there is a healthy pattern among regional travellers who booked their accommodations through the travel superapp.
“With innovation in our DNA, we at Traveloka are always exploring ways to enrich the experience of travellers among the region apart from leaving a positive imprint on our app partners’ bottom line with effective use of data analytics.
“As we continue to offer the right travel products and services to our superapp users by harnessing the power of artificial intelligence, we have noted that there’s an increasing trend of travellers who booked their accommodations through our travel superapp, who will also proceed to book at least one other additional product and service from our partners, such as car rental, tourist attraction tickets or spa packages,” she said, adding that this is more apparent among travellers who remain in Malaysia for a month or longer.
Chan added that in line with its 10th year brand anniversary pledge to support tourism recovery in Malaysia, the travel superapp is dedicated to boost visibility for Malaysian tourist attraction sites among regional superapp users.
Apart from offering users with the best deals from its vast network of loyal partners, the travel superapp had also created a landing page called “Malaysia’s Most Viral” to feature suggestions of the most popular attractions and sites that could help social media content enthusiasts create rich content.
It also provides location based suggestions on things to do, to consumers. For example, “Eat like a local in Taiping” may appeal to foodies who are going to Perak as it features hawker foods in Taiping, such as Cendol, Fried Kuey Teow and Mee Udang.
“As much as we are optimistic about the opportunities from pent up travel demand, we are also mindful of the Covid-19 situation. As such, within the Traveloka travel superapp itself, we have enabled a feature to book Covid-19 tests, apart from providing frequent travel updates on Covid-19 travel safety requirements announced by the governments of respective countries, as well as tips to stay healthy and safe. We also provide easy rescheduling in the case of any eventualities, and many more,” Chan added.