Asia’s maiden world of coffee heading to Busan this May

KUALA LUMPUR, Apr 26: Global coffee figures and baristas will gather at BEXCO, Busan, for the inaugural World of Coffee in Asia, from May 1 to 4, which also feature the 2024 World Barista Championship.

The Specialty Coffee Association (SCA) is working with host Busan Metropolitan City and organiser EXPORUM, with support of the 2024 Portrait Country, Indonesia, to debut World of Coffee in Busan, marking a significant milestone for the Asian coffee community.

According to a statement, over 20,000 global attendees, including 12,000 industry professionals from more than 70 countries, are expected to visit BEXCO, anticipating contributions not only to the event but also to local economic activation.

At the ‘World of Coffee 2024’, more than 280 domestic and international coffee companies will participate, showcasing coffee-related products, technologies, and services, including the Roaster Village exhibition to introduce domestic and international roastery cafes and brands.

Additionally, activities such as networking with global coffee enthusiasts; experiencing and evaluating various domestic and international coffees; as well as engaging in seminars to experience and promote new coffee cultures will be conducted, creating a platform for diverse experiences and trends representing the global coffee event.

Furthermore, the World Barista Championship will return to Korea after seven years where it was last held at Cafe Show Seoul.

Competitors will demonstrate their expertise in crafting innovative espresso-based drinks across the espresso, milk, and signature beverage courses, with the cutting-edge approaches and tools used on stage having extensive and enduring impacts on the industry.