KUALA LUMPUR, June 3 (Bernama) — The TOURISE Awards, a new global benchmark to celebrate excellence in tourism destinations, officially launched through a virtual press conference hosted by Saudi Arabia’s Ministry of Tourism.
According to a statement, developed as part of the TOURISE platform, the awards aim to honour destinations that deliver meaningful, memorable and measurable value across the traveller journey.
Nominations are now open through July 9 to travellers, tourism professionals and organisations seeking to recognise leading destinations worldwide.
TOURISE Chief Executive Officer (CEO), Jean-Philippe Cossé said the awards seek to spotlight destinations that reflect strong identity, responsible management and measurable impact.
“Tourism is not just a key economic engine — it is a powerful connector of cultures and a driver of sustainable change. These awards recognise destinations that inspire travellers and push the boundaries of what tourism can achieve,” he said.
Eligible destinations must meet specific criteria, including a defined geographic scope such as a city, region or site; a distinct identity shaped by culture and natural assets; and the presence of a tourism authority overseeing destination management.
The awards will feature five main categories, which are Best Arts and Culture Destination, Best Adventure Destination, Best Food and Culinary Destination, Best Shopping Destination and Best Entertainment Destination, along with a flagship category, Best Overall Destination.
An independent panel of judges from diverse sectors, including tourism, fashion, art, culinary, and entertainment, will evaluate the nominations. Among the judges are Forbes Travel Guide former CEO Filip Boyen, Michelin Guides former Global Director Michael Ellis, and the United Nations Goodwill Ambassador Omar Samra.
Destinations will be assessed across 10 criteria grouped into three key pillars, namely offering, value and convenience. Evaluation areas include authenticity, innovation, inclusion, sustainability, accessibility, accommodation variety and safety.
Winners will be announced at the TOURISE Summit in Riyadh from Nov 11 to 13, a global gathering of leaders from tourism, travel, investment, and innovation, aimed at shaping the future of travel.
— BERNAMA