MPI President Datuk Yong Soo Heong (3rd from left) and ELMU Vice-Chancellor Prof. Datuk Dr. Kassim Noor Mohamed (2nd from left) sealing the collaboration between MPI and ELMU with a handshake after the signing ceremony that was witnessed by MPI Deputy President and Group Deputy Managing Editor of Media Prima Farrah Naz Abdul Karim (extreme right) and ELMU Deputy President and Registrar Dato’ Wan Azman Wan Omar (1st from left)
NILAI, Sept 5: The Malaysian Press Institute (MPI) and Enforcement, Leadership and Management University (ELMU) will jointly hold an awards-driven competition for journalists in crime reporting next year.
The proposal came from ELMU’s Vice-Chancellor, Prof. Datuk Dr. Kassim Noor Mohamed, at the signing of a Memorandum of Understanding between MPI and ELMU where MPI was represented by its President, Datuk Yong Soo Heong.
The MoU marked the beginning of a strategic collaboration aimed at strengthening journalistic professionalism in Malaysia — particularly in the field of crime reporting that is ethical, accurate, and fact-based.
MPI Deputy President and Group Deputy Managing Editor of Media Prima, Farrah Naz Abdul Karim, and ELMU Deputy President and Registrar, Dato’ Wan Azman Wan Omar, were present as witnesses at the signing ceremony.
Following the signing, both parties exchanged documents as a symbolic gesture to signify the start of a broader collaboration. The event was also witnessed by MPI Board Member, Datin Paduka Nur-ul Afida Kamaludin, Chief Executive Officer of BERNAMA, and Mohd Azri Atan, Head of News for TV Network Digital, Media Prima. Representing ELMU were Dato’ Hairul Ridza Hayata, Group Deputy Chief Executive Officer & President of Group Strategy and Research, and Datin Noraini Aripin, Group Chief Financial Officer.
The strategic partnership will encompass a range of joint initiatives, including crime news writing courses, seminars, workshops. The efforts aim to empower media practitioners with deeper understanding of crime and legal reporting, while also strengthening ties between the media industry and enforcement agencies.
According to Datuk Yong, “In an era where misinformation and sensationalism spread easily, this collaboration is seen as a vital intervention in the world of journalism. It is a call to raise standards, foster mutual respect between media and enforcement bodies, and remind us that journalism with integrity is not merely about sensational headlines, but more importantly, about building public trust.”
WE