KUALA LUMPUR, Dec 24: Crewstone International Sdn Bhd, a licensed and regulated private equity and private credit manager, today announced a strategic investment partnership with Genesis Entertainment Sdn Bhd, following the successful structuring and mobilisation of institutional capital into the live entertainment sector.
As part of this partnership, Crewstone-backed productions have already demonstrated meaningful commercial scale, including the delivery of the 2025 ATEEZ and CRAVITY Concert in Kuala Lumpur, which
attracted approximately 7,800 attendees, a press release from the company today said.
The transaction demonstrates Crewstone’s sector-agnostic ability to deploy capital into commercially viable, execution-led platforms beyond conventional investment categories. Across its recent production history, Genesis injected more than RM20 million into large-format water and music festivals, scaling from an initial 2-acre event with approximately 22,000 attendees to a 31-acre national festival attracting over 35,000 attendees, illustrating repeatable event economics and the institutionalisation of live entertainment as an asset class.
Under the partnership, Crewstone acts as anchor capital partner for selected large-scale
entertainment productions and regional initiatives, pairing institutional capital with specialist
operating expertise.
Operating on a sector-agnostic basis, Crewstone provides capital stewardship, governance
oversight, commercial structuring, and cross-border market access, while working alongside
experienced operators to scale platforms with proven execution capability.
These productions demonstrated broad commercial participation across ticketing, food and
beverage, and sponsorship, and received Malaysia Book of Records recognition for both the
largest water-and-music festival in Malaysia and the tallest stage trusses, reinforcing Genesis’
ability to scale responsibly while maintaining execution discipline.
Founded in 2022, Genesis has built a track record in conceptualising, producing, and executing
premium live entertainment formats across multiple markets, working with international artists,
sponsors, venue operators, and production partners to deliver large-scale events to commercial
audiences.
Industry-wide, Asia’s live entertainment sector has entered a renewed growth cycle. According
to PwC, the sector is projected to expand at approximately 6% annually through the end of the
decade, reflecting its emergence as an increasingly institutional and commercially viable asset
class. Within this backdrop, Genesis’ operating scale and event economics position the platform
favourably relative to broader market growth, having expanded production scale and
commercial throughput by approximately 1.2x over the past three years.
“Entertainment is an increasingly institutional asset class in Asia when supported by the right
structure and discipline,” said Izmir Mujab, Managing Director and Chief Executive Officer of
Crewstone International.
“Our partnership with Genesis is grounded in execution, governance, and scalable economics. Crewstone’s role is to apply structured capital and cross-border expertise to platforms that have demonstrated the ability to deliver at scale,” he added.
“Crewstone brings structure, discipline, and cross-border perspective to our platform,” said Lens
Chan Wei Wah, Chief Executive Officer of Genesis Entertainment. “This partnership strengthens
our ability to plan, finance, and execute large-scale productions responsibly as we expand
regionally.”