KUALA LUMPUR, 20 September 2025 — Malaysia took a bold step forward in its cage-free journey today as the Malaysia Cage-Free Corporate Implementation Progress Forum & Industry Leadership Awards 2025 brought together producers, corporates, policymakers, and advocates at Seri Pacific Hotel Kuala Lumpur.
The landmark event not only celebrated industry champions but also unveiled two major milestones — the official rebranding of Humane World for Animals, formerly known as Humane Society International, and the launch of the Malaysia Cage-Free Pullets and Hens Production Guidelines by Dato’ Sri Norazman Bin Ayob, Deputy Secretary General (Policy), Ministry of Agriculture and Food Security.
The Guidelines, the first of their kind in Malaysia, set out structured frameworks for pullet rearing and hen management in cage-free systems, aligning local producers with international welfare benchmarks. This milestone is expected to elevate Malaysia’s credibility and competitiveness in both domestic and export markets, further positioning the nation as a regional leader in humane food production.
The forum also recognised outstanding leadership across the supply chain. Producers such as TC Poultry, Huat Lai, N&N Agriculture ( Singapore) Katy Agro Farm, Fresh Farm Goodness( India) Liang Kee Farming, Uncle Rani Chicken, Bergamo, and Regenerative Farmers Malaysia were honoured under the Better Welfare & Sustainable Production categories. Innovators like cage free eggs brands
Telokia, Genki, TC Pasteurised Liquid Egg, Uncle Rani Chicken, and JS Cage-Free Eggs and farm to frok cafe 1000 Telur, were celebrated for their downstream product impact, while distributors including SunSpectrum and AJMC were commended for their role in expanding market access. Corporate trailblazers such as Kuala Lumpur Convention Centre, Mandarin Oriental Kuala Lumpur, Ascott International, Farm Café, Grand Hyatt Kuala Lumpur, and Melia Hotels received Industry Leadership Awards for Cage-Free Implementation, reflecting strong momentum in hospitality and retail adoption.
New corporate pledges were also acknowledged under the Cage-Free New Commitment Category, with Sunshine Kid Education Group, Traders Hotel, Impiana KLCC, Old Town White Coffee and Beacon Mart committing to transition towards cage-free sourcing. A defining moment was the signing of the Sunshine Kids Cage-Free Declaration of Commitment by Dr. R.V. Shyam Prasad, CEO and Founder of Sunshine Education Group, pledging to go fully cage-free by 2028.
Strengthening collaboration across the ecosystem, two landmark MoUs were signed. The first was the Training Collaboration MoU between the Malaysia Cage-Free Egg Producers’ Organisation (MCFEPO) and the Axon Foundation, aimed at enhancing farmer capacity and training. The second was the Strategic MoU to establish the Malaysia Centre of Excellence on Cage-Free Egg Production, signed between Humane World for Animals, MCFEPO, and TC Poultry, and witnessed by Dato’ Sri Norazman. This Centre will serve as a hub for knowledge-sharing, training, and innovation to advance best practices in cage-free production across Malaysia and Southeast Asia.
Speaking at the ceremony, Dr. Saravanakumar S. Pillai, Senior Principal for Policy & Engagement at Humane World for Animals and Adviser for MCFEPO said:
“Today’s awards are not only a recognition of leadership but also a strong signal that Malaysia is ready to lead the region in better welfare and sustainable egg production. The rebranding of our organisation as Humane World for Animals reflects our renewed commitment to building a global movement rooted in compassion, science, and collaboration.”
Chairman Elect of the Malaysia Cage-Free Egg Producers’ Organisation, Meor Ezree Syazrin, added:
“The progress we celebrate today belongs to both our farmers and our corporate partners. With the launch of the Malaysia Cage-Free Pullets and Hens Production Guidelines, our producers now have a national framework that strengthens their credibility and ensures that cage-free becomes a cornerstone of Malaysia’s food future.”
The Malaysia Cage-Free Corporate Implementation Progress Forum & Industry Leadership Awards 2025 reaffirmed Malaysia’s position as a regional leader in cage-free transition, uniting stakeholders in a shared vision for better welfare , sustainable, and future-ready food production.
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